The fast rise and epic fall of Clubhouse
By The Verge · 1 day ago
In 2020 and 2021, the social media world seemed to be on the verge of complete change. A new app called TikTok was ascendant, bringing a whole new kind of vertical video to phones everywhere. And another app - not as…
In 2020 and 2021, the social media world seemed to be on the verge of complete change. A new app called TikTok was ascendant, bringing a whole new kind of vertical video to phones everywhere. And another app - not as popular, but growing fast, and already hugely influential among the tech set - looked like it might have an entirely new social idea on its hands. It was called Clubhouse, and it was a huge bet that audio might be the future. It was the next big thing, until it wasn't. On this episode of Version History , we tell the story of the early days of Clubhouse, and how a simple audio…